KINGS & QUEENS
Embracing the best in luxury linen while flipping traditional retail ‘the bird’ is Kings & Queens M.O – bringing majestic-grade linen to the masses via their online store, all at loyal subject prices. As a direct response to a lack of education around quality, and ethical issues around markups and margins in retailing, K&Q decided enough of the toy throwing – let’s do something about it! K&Q asked me to get on board to create a suite of brand assets that expressed this new way of doing business. While they sure do take this linen business seriously, the resulting brand is has a fun, approachable vibe, full of sass and ‘we rule our roost’ attitude.