Your brand could be your most valuable ‘employee’.
When you’ve left the office for the day and a potential customer finds your service or product, who’s on the job of building a relationship with these people? Who’s there to consistently demonstrate who you are, what you stand for, who you serve and why you’re the best choice for them? And who does this, 24/7, regardless of the availability of you or your team?
YOUR BRAND DOES.
WHAT IS ‘BRAND?’
Your brand is the sum total of every aspect of your business that your customers (and employees) come in contact with. The sign on your door, the way you answer the phone, the brochures you offer, the functionality of your website – it all adds up to one collective experience that tells them what you can offer them.
WHY YOU SHOULD CARE.
Branding affects your business, because every touch point between your customers and your products contributes to how your company is perceived. Whether they realise it or not, their experience of ‘you’ feeds them information that forms an impression of your business. We all do it. Just as we do with people, we form judgments (often unconsciously) about a product, service or the company that delivers it, based on our initial and ongoing experience.
KILLIN' IT OR KILLING YOUR BUSINESS?
If the first point of contact with your business is an unsightly website with poor usability, are you giving an accurate representation of what the customer can expect from your service or product? And are they likely to trust you to deliver better than a competitor with an outstanding website? Probably not. The world’s leading brands understand that investing in how their company is perceived ensures not only their growth, but indeed their survival.
LET THEM LOVE YOU.
If customers don’t like you, get you or believe you, they won’t buy your stuff. By contrast, if they do like you, they might try you out. They may even talk about you. And if they love you, you’re likely to have a loyal customer for life who tells all their friends and colleagues. This is how building an effective brand platform with an experienced graphic designer and brand strategist can help your business thrive.
If your brand could be your most valuable ‘employee’, would you jeopardise your business by hiring a mediocre person for the position?HOW CAN 'BRAND' HELP GROW MY BUSINESS?
Through strategic thinking and graphic design, I give you the tools you need to build an effective brand that will help grow your business (and scare the pants off your competitors).
Looking to build your visual brand from the ground up? Get a solid foundation in place, or launch with a full suite of brand collateral ready to put into play. These strategic design services are suitable for start-ups or new product/service development.‘GETTING STARTED’ PDF ‘BRAND BUILDING PACKAGES’ PDF
The result of working with Alex is a fun brand that reflects our core values, attracts high calibre employees, and connects with our customers in what is a very loud marketplace.BRIAN COOKSEATTLE
FOUNDER & CEO OF HYPERFISH, DIRECTOR & FOUNDER OF NINTEX
REBRAND / REFRESH.
Re-brand your business completely, or update your existing look and feel to keep it current. Suitable for existing businesses that are ready to step up a level, or stay relevant and active in the marketplace.‘GETTING STARTED’ PDF WORK WITH ME
I was so impressed with my website, I asked Alex to redesign my entire brand. This was a big call as I had only recently had my logo designed and spent a lot of money on stationery that I subsequently threw away.DR. VAN PARKSYDNEY
A-LIST COSMETIC PHYSICIAN
For successful brands that are delivering results for your business. Get a responsive, independent, strategic graphic designer who can work within the framework of your existing brand and expand on the great work already done.‘GETTING STARTED’ PDF WORK WITH ME
The reason I enjoy working with Alex is that she listens (without ego) and interprets through design what the clients are wanting within the structure of their brand, values and positioning.CASEY TAYLORWELLINGTON
DIRECTOR, THE CLICK COLLECTIVE
Whether you require full branding, a suite of marketing collateral, an annual report that won’t put people to sleep or a packaging design that says “eat me”, get in touch to discuss how I can assist.
WHO’S THE ‘I’
behind the Dept. of Public Consumption?
GRAPHIC DESIGNER + STRATEGIC THINKER
I’m an award-winning senior graphic designer with an unapologetic gluten intolerance and a shameless devotion to quality window wipers. While I lack the desire to match socks, I have an overwhelming drive to partner quality design work with businesses in order to propel them towards their growth ambitions. I’m also the gal that tries to identify fonts in opening credits. It’s silly, I know, but the heart wants what it wants...